Intercos Intelligence
Intercos Intelligence
It’s time to reveal our
best-kept secret…
Meet Intercos Intelligence,
our proprietary beauty
data-powerhouse,
turning numbers into wisdom empowering you
to act today for tomorrow.
By combining global
quantitative & qualitative data
from brands & consumers, we generate the next
generation of real time, actionable &
forward-thinking insights
into all things beauty-related.
Fueled by Intercos Concept,
Intercos Intelligence enables you to:
- Boost your everyday trend & market hacking activities
- Craft a new era of beauty from product development to marketing
- Fine-tune brand & product positioning strategies.
WHAT POWERS
INTERCOS INTELLIGENCE?
WHAT POWERS
INTERCOS INTELLIGENCE?
As a continuous
work-in-progress,
our Intercos Intelligence universe, is always
evolving & growing to tap into
new data sources to provide access to a
variety of perspectives
(from consumers to brands and from local to global).
Here’s a glimpse of what, as you read, is being
processed by algorithms to generate
our Intercos Intelligence:
Tap
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HOW FAR DO OUR
DATA-DRIVEN INSIGHTS GO?
HOW FAR DO
OUR DATA-DRIVEN
INSIGHTS GO?
Intercos Intelligence allows you to get the
bigger picture as well as the
category to sub-category
details to deep dive from a global to local
scale into everything beauty-related.
- How is a specific product category performing?
- What foundation claims are consumers looking for?
- How is a specific product category performing?
- What foundation claims are consumers looking for?
- What is the next lipstick colour you should launch?
- Which is the most wanted blush format on the market right now?
- What is the next lipstick colour you should launch?
- Which is the most wanted blush format on the market right now?
- What active ingredients should you add to your new formula development?
- What is the most buzzworthy brand in a specific product category (and why)?
- What active ingredients should you add to your new formula development?
- What is the most buzzworthy brand in a specific product category (and why)?
- What are the skincare concerns consumers are most worried about?
- What makeup category should your next product launch focus on?
- What are the skincare concerns consumers are most worried about?
- What makeup category should your next product launch focus on?
- What new formula (with what claim, sensoriality, format, ingredient) should you launch soon?
- How can you reposition existing formulas to appeal to todays consumer?
- What new formula (with what claim, sensoriality, format, ingredient) should you launch soon?
- How can you reposition existing formulas to appeal to todays consumer?
HOW WOULD OUR
PARTNERSHIP LOOK LIKE?
We use Intercos Intelligence knowledge to provide
you with facts and figures, to examine and
strategically enforce, through:
-
Bespoke studies
according to your category interest areas and strategic objective.
according to your category interest areas and strategic objective.
-
Exclusive reports
with limited access numbers on specific beauty categories from care to colour to active ingredients.
with limited access numbers on specific beauty categories from care to colour to active ingredients.
tracking & anticipating
brand strategies:
Taking full advantage of our unique position
in the industry and tapping into our
continuous & direct exchange
with major beauty players across every market
segment and geographical area, we power our
Intercos-exclusive
one-of-a-kind pool of data to bring forward a
new era of knowledge.
identifying & understanding
consumer behavioural shifts:
From Google Trend to other search engines our
billions of data points
enable us to track, reveal, and predict both time 0 as
well as FUTURE CONSUMER DEMANDS.
At Intercos Intelligence, we believe that search engine
data provides a unique glimpse into the minds of
consumers. Indeed, they offer unbiased
insights and empower us to track
consumers’ needs and wants
in the early stages of their product journey
(providing valuable NPD ideas).
